Indraj Venkatesh

Product
Engineer

[Architecture to
Development &
Testing to
Deployment]

Building products
for startups, SaaS
and AI companies.

UI • MOBILE • WEB • AI

Appfolio

DTC

B2B Wholesale Commerce Platform

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01

Scale & Adoption

DTC — B2B Wholesale Commerce Platform

Built a complete mobile-first wholesale ordering ecosystem for distributors, retailers, and sales teams, enabling businesses to digitize their ordering workflow from product discovery to invoice generation.

  • •1,000+ users acquired organically within the first weeks of launch
  • •60+ wholesale orders processed in the first month
  • •Native mobile experience designed for dealers, distributors, and sales representatives
  • •Streamlined onboarding with automated location detection and role-based access
  • •Real-time notifications and communication between admins and customers
02

Product Features

Developed an end-to-end B2B commerce platform that simplifies wholesale procurement and order management.

Core Capabilities

  • •Advanced product catalog with categories, subcategories, sorting, and filtering
  • •Voice-enabled product search and discovery
  • •Smart cart and checkout workflow with tax calculations
  • •Complete order lifecycle management
  • •Invoice generation and download
  • •Order history with reorder functionality
  • •Role-based pricing for different customer segments
  • •Real-time admin notifications and announcements
  • •Secure authentication, password recovery, and account management
  • •Multi-channel support via phone, email, WhatsApp, and support portal
03

Business & Admin Operations

Beyond customer ordering, the platform includes a powerful operational backend for managing wholesale business workflows.

Admin & Sales Management

  • •Customer approval and onboarding system
  • •Dynamic role-based pricing engine
  • •Real-time promotional and operational notifications
  • •Order modification and management tools
  • •Sales manager dashboard with territory tracking
  • •Customer order placement by sales representatives
  • •Location-based sales team monitoring
  • •Privacy-compliant account deletion and data management

The result was a centralized wholesale commerce platform that replaced manual ordering processes with a scalable digital workflow, improving visibility across inventory, sales, customer management, and order fulfillment.

Get the App

Download the DTC application directly to your mobile device.

Download on the App StoreGet it on Google Play

Appfolio

Sugarsip

AI-Powered Meeting-First Dating Platform

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01

Scale & Product Vision

SugarSip — AI-Powered Meeting-First Dating Platform

Designed and developed a completely new category of dating experience focused on real-world meetings rather than endless messaging. SugarSip combines compatibility intelligence, reliability scoring, AI-assisted date planning, venue recommendations, and structured decision-making to help users move from connection to confirmed dates faster.

  • •Built to support 100K+ users with a serverless architecture from day one
  • •AI-powered compatibility, behavioral analysis, and safety moderation systems
  • •Meeting-first experience designed to maximize real-world date conversion
  • •Intelligent venue recommendation engine using interests, location, and venue quality
  • •Reliability and reputation scoring system to reduce flakes and no-shows
  • •Real-time date planning and confirmation workflows powered by Supabase Realtime
02

Product Features

Developed a full-stack dating ecosystem that replaces traditional swipe-and-chat mechanics with a structured, AI-assisted decision engine.

Core Capabilities

  • •AI-driven compatibility matching across interests, lifestyle, goals, values, and personality
  • •Reliability-weighted discovery engine that prioritizes trustworthy users
  • •Smart connection system with female-led date initiation
  • •AI-powered venue recommendation engine based on mutual interests and fair travel distance
  • •Structured date planning workflow with venue and time-slot suggestions
  • •Temporary post-confirmation chat that converts to permanent only by mutual consent
  • •GPS-based arrival detection and punctuality scoring
03

AI Systems, Trust & Operations

Beyond matchmaking, SugarSip includes a sophisticated behavioral intelligence and operational management platform focused on safety, trust, and conversion optimization.

AI & Platform Operations

  • •Behavioral scoring engine analyzing cancellations, punctuality, reports, and date outcomes
  • •AI moderation system for risk detection and user safety monitoring
  • •Automated date proposal expiration and commitment tracking
  • •Featured venue promotion and monetization infrastructure
  • •Admin tools for verification review, moderation, reports, and account management
  • •Real-time operational dashboards powered by Supabase infrastructure

SugarSip is a meeting probability optimization platform that combines AI, trust systems, and venue intelligence to maximize real-world connections while eliminating ghosting and endless chatting.

Get the App

Download the Sugarsip application directly to your mobile device.

Download on the App StoreGet it on Google Play

Appfolio

Knitura

Premium T-Shirt Ecommerce Store

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01

Store Experience

  • •Mobile-first ecommerce experience
  • •Premium apparel product catalog
  • •Product variants and size selection
  • •Cart and wishlist functionality
  • •Fast checkout workflow
  • •Conversion-focused shopping journey
02

Technology & Commerce

  • •Woocommerce storefront
  • •Responsive design system
  • •High-performance image delivery
  • •SEO-optimized product pages
  • •Modern ecommerce architecture
  • •Scalable deployment infrastructure

Visit Store

Explore the live Knitura ecommerce experience.

Knitura Store

Content

Content

Building Products in Public

50K+
Organic Views
10K+
Engagements
3000+
Followers
01

Audience Growth

Built an organic audience by documenting real startup work, product launches, development workflows, design systems, and AI implementation.

  • •3K+ LinkedIn Followers
  • •Consistent educational content creation
  • •Audience of founders, developers, and startups
  • •Community-first engagement strategy
02

Content Strategy

Focused on building in public and sharing practical insights from real client projects and startup experiences.

  • •Product engineering breakdowns
  • •Startup lessons and growth insights
  • •UI/UX design content
  • •AI workflow demonstrations
  • •Product launch storytelling
03

Business Impact

Content evolved into a distribution channel that generated inbound opportunities and startup conversations.

  • •Founder discovery channel
  • •Inbound freelance opportunities
  • •Startup partnerships
  • •Personal brand growth
  • •Increased product visibility

The result was a growing audience that generated meaningful business opportunities while establishing credibility in product development, design, and AI.

Indraj Venkatesh

The Best Is Ahead.